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Microcap HeadlinesThe best kept secrets on Wall Street
iSatori, Inc.
15000 West 6th Ave, Ste 202
Golden, Select 80401
BASIC INFORMATION
COMPANY HISTORY
On April 5, 2012, Integrated Security Systems, Inc. (“Integrated”) and iSatori Acquisition Corp., a Delaware corporation and wholly-owned subsidiary of Integrated (“Merger Sub”), consummated a merger (the “Merger”) with iSatori Technologies, Inc., a Colorado corporation (“iSatori”), pursuant to a Merger Agreement, dated as of February 17, 2012, by and among Integrated, Merger Sub and iSatori (the “Merger Agreement”). Pursuant to the Merger Agreement, iSatori was merged with and into Merger Sub with iSatori surviving as a wholly-owned subsidiary of Integrated.
iSatori was formed in 2001 as a Colorado limited liability company; converted to a Colorado corporation in 2011; and through reverse merger on April 5, 2012 with Integrated Security Systems, Inc. survived as iSatori, Inc., a publically traded Company who trades under the symbol “IFIT”. iSatori operates with 22 employees and is headquartered in Golden, Colorado (a suburb of Denver).
iSatori distributes its products to thousands of retail stores, those have included outlets such as GNC, Walmart, Costco, CVS, Walgreens, 7-Eleven and other Fortune 500 companies, augmented by internet sales through its proprietary online marketing new product launch system. The Company’s core competencies include the development of new, innovative products, supported by creative sales and marketing programs, all designed to expand its revenues and distribution in the rapidly growing nutritional products industry.
COMPANY BUSINESS SUMMARY
iSatori is a consumer products firm which develops and sells scientifically engineered nutritional products in the performance, weight loss, and energy markets through on-line marketing, catalogs and thousands of retail stores around the world. The distribution of their specialized nutritional supplements are comprised of four product families (sports nutritionals, energy products, meal replacements, and weight loss products). The market landscape is as follows:
Sport Nutritionals: Sports nutritionals, including powder and fill forms, are a $3.6-billion market, growing at 12.0% annually, and comprise nutritional ingredients and diet as it relates to bodybuilding, fitness, and improving athletic performance. Types of sports nutritional supplements marketed by iSatori include time-released branched-chain amino acids (Amino-Phase®), beta-alanine to delay muscle fatigue (Morph®), post-workout recovery (RestorAid®), creatine (3-XL™), natural testosterone booster (Isa-Test™), and a pre-workout performance enhancer (PWR™).
Energy & Sports Drink Products: Energy products, including energy and sports drinks and shots, are an approximately $15.1-billion market, growing at 18.0% annually. iSatori’s energy supplements, Energize and Energize Bullets™ are tablets and drinks whose primary purpose is to safely “boost energy,” provided by a combination of time-released caffeine, vitamins, and herbals formulations. The growth of the Energy Products supplement category has more recently been fueled by the introduction of category-leading “energy shots,” or three-ounce drinks.
Meal Replacements: Meal replacement protein (“MRPs”), protein-based products related to weight loss and nutritional bars, are a $5.4-billion market, growing at 10.5% annually. MRPs are either pre-packaged powdered drink mixes or edible bars, designed to replace prepared meals or serve as a healthy snack. MRPs, such as iSatori’s Eat-Smart® branded bar and powders are high in protein, high in fiber, gluten free, have a moderate amount of carbohydrates, and contain a wide array of vitamins and minerals.
Weight-Loss Products: Weight loss (pill-form) products are a $1.5 billion market, growing at 5.0% annually. iSatori has a strong history of marketing weight-loss products, as its original product, Lean System 7® (and its line extension, MX-LS7™), still compromises nearly 6% of its annual revenue. Other notable weight loss supplements marketed by iSatori include Curvelle™, and its newest products, HCG Activator™, African Mango Super-Fruit™ Diet, Razberri Ketone-Slim™, and gcbLEAN800™, which have achieved the number one selling diet products online at GNC .
The majority of the nutritional supplements iSatori sales are marketed under the iSatori brand. The brand focuses on supplements that iSatori believes are in high demand as well as specialty niche and proprietary formulations that iSatori believes will have strong margins.
TOP OFFICERS
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Name
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Title
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Fiscal Year Pay
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Biography
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| James Cucolo | VP, National Sales | View Biography | |
| Collin Cogdill | VP, Brand Strategy | View Biography | |
| Michael Wilemon | CFO | $125,609 | View Biography |
| Stephen Adelé | CEO | $225,000 | View Biography |
COMPANY NEWS
SHARE RELATED INFORMATION
| 52 Week High: | $2.75 on 3/10/14 | Total Shares Outstanding: | 12,623,000 |
| 52 Week Low: | $1.38 on 6/13/14 | Public Float: | 2,000,000 |
| All time High: | .50 on 11/14/14 | Earnings Per Share: | N/A |
| All time Low: | .50 on 11/14/14 | Book Value: | 0.299 |
View Historical Stock Prices & Volume for this company
FUNDAMENTAL INVESTMENT HIGHLIGHTS
Growing leader in scientifically engineered nutritional supplement products--gross revenues at $11 million in 2012.
Participates in growing markets (CAGR ≈ 11%; $30-Billion*) anticipating healthier consumers. *Source: NBJ Annual SNWL, 2011
Company distributes to Fortune 500 retailers, including Walgreens, Rite-Aid, and GNC.
Strong balance sheet--$5 million of working capital recently provided to fund continued growth.
Stock is tightly held with a small float and trading at a relative 52 week low
INSIDER ACTIVITY
Since the merger, Chief Executive Officer, Stephen Adele, has purchased approximately 2,500 shares at $2.25 per share, in the open market.
FINANCIAL SNAPSHOT
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All numbers in Thousands |
Fiscal Yr
Ends 12/2013 |
Prior Fiscal Yr
Ends 12/2012 |
Recent Quarter
Ends 9/2014 |
| Revenues | $10,507 | $9,087 | $2,075 |
| Pre-Tax Earnings (Losses) | ($956) | ($1,030) | ($591) |
| Total Cash | $822 | $1,655 | $1,154 |
| Total Assets | $6,169 | $5,931 | $6,437 |
| Total Liabilities | $3,440 | $2,635 | $3,373 |
| Shareholders Equity | $2,728 | $3,296 | $2,838 |
View all Filings for this company
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